Official Guide · V2

University Visual Identity Our logo… a story of knowledge told in design

Your single reference for using the Almaarefa University logo, colours, typefaces and visual patterns correctly and consistently across print, digital and every application.

Download the brand guide Explore the colours

Original on light · white reversed on dark · mono for stamps

01 — The Logo

Logo components & versions

The logo combines the symbol (the dotted book) with the bilingual logotype, and is used as one integrated lockup — never separated or re-set.

The SymbolAn open book built from graduated dots — knowledge in the making

Official Arabic versionSymbol with جامعة المعرفة and ALMAAREFA UNIVERSITY

Official English versionAlmaarefa University — Advancing Knowledge

On white or light backgrounds: original colours

On dark backgrounds: reversed white version

For stamps and mono print: black version

02 — Usage Rules

Clear space, minimum size & proportions

Clear SpaceA margin of at least ⅓x of the symbol around the logo — no text, imagery or elements may cross into it.

Minimum Size180px on screen and 3cm in print — never smaller, to keep the logo legible.

Golden RatioBuilt on a precise proportional grid (0.1x–4.0x) — always use the master artwork, never re-draw it.

Incorrect usage

Never change the brand colours

Never change the logo proportions

Never set the logo at an angle

Never put a key-line around the logo

Never place it on a colour that harms legibility

Never add shadows or effects

03 — Colours

The official colour palette

Click any colour to copy its HEX code.

Faculty colours

College of MedicineMedical Sky · #1E8DE0

Purity, medical integrity and the reassurance patients need.

Applied Medical SciencesVivid Orange · #FF5900

A vivid colour of vitality, energy and technical precision.

Engineering & Computer ScienceInnovation Purple · #6031A3

Globally signals innovation, scientific imagination and complex thinking.

College of PharmacyHealing Green · #9ABE26

Growth, pharmaceutical preparations and renewed hope.

College of Business Admin.Golden Brown · #CFA868

Financial stability, heritage and sustainable economic value.

04 — Typefaces

Approved typefaces

Clean, modern typefaces matched in spirit across Arabic and English; the fonts are licensed and managed by PR & Marketing.

جامعة المعرفةبالمعرفة نرتقي · ١٢٣٤٥٦٧٨٩٠

DIN Next LT ArabicPrimary Arabic — titles & bodyLight · Regular · Bold

Almaarefa UniversityAdvancing Knowledge · 0123456789

AvenirPrimary English — titles & bodyLight · Medium · Heavy · Bold

بالمعرفة نرتميخط ثانوي للعناوين

Droid Arabic KufiSecondary Arabic — titlesRegular · Bold

05 — Pattern & Icons

The visual pattern & icon style

The dots patternA graduated dot grid derived from the logo symbol, used as a decorative element across advertising, print and packaging.

Icon styleClean thin-line icons drawn in the two brand colours (deep navy & turquoise) with simple, clear details.

Authoritative reference

The full brand manual

A 33-page manual covering logo versions, the golden ratio, official and faculty colours, typefaces, pattern, icons and every brand application — as a PDF.

Download the guide (PDF) [email protected]

Ready digital assets Arabic logo SVG Symbol PNG (transparent) English logo PNG (transparent)

For official use and high-resolution master files (AI/EPS), please contact PR & Marketing.